Senior strategist with 12 years’ experience in digital, content, and social, both in advertising and in-house.

Brands

Tooheys, XXXX, Guinness, James Squire, Squarespace, MasterCard, Krispy Kreme, Google Cloud, Revlon, Adore Beauty, American Express, ING Direct, Who Gives A Crap, HubSpot, KFC, eBay, and Mirvac. In-house roles include Yalumba and Posca Hydrate.

Expertise

  • Integrated marketing strategy.

  • Digital channel strategy incl. web, social, search and strategic partnerships.

  • Content strategy incl. social, video, web, SEO, blogs, and email.

  • Social media marketing incl. channel launch and follower acquisition, engagement, social proof and lead-generation.

  • Influencer and ambassador strategy and execution.

  • Content creation including on-the-go video editing.

  • Copywriting for long and short format, incl. all social channels, paid and organic.

  • Paid media campaign planning incl. TikTok, Meta, YouTube, Pinterest and LinkedIn.

  • Paid ad campaign management including TikTok, Meta, LinkedIn and Google Ads.

  • Ecommerce strategy and management.

  • CRM strategy and execution.

  • Reporting and analytics.

  • Industry trends and insights.

  • Team leadership and management, including cross-functional teams and individuals.

Portfolio

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