Posca Hydrate is Australia’s first sugar-free hyper-hydration drink, developed by Founder and Australian media personality, Merrick Watts. The go-to-market strategy included a press stunt at the Gladiator 2 premiere, earned media strategy, the creation of a direct-to-consumer eCommerce website, social content, an influencer campaign, and digital media across Meta, TikTok, YouTube, and SEM over a three-month period.

Role: Digital Marketing Manager, Posca Hydrate

Year: 2024/25