A comprehensive digital strategy was developed to boost recruitment for a social basketball tournament and increase spectator attendance at Hahn’s summer basketball event, Hahn Half Pub Half Court. The strategy included creating a digital ecosystem for both recruitment and attendee phases, designing a website, and crafting a content strategy featuring NBA Champion Luc Longley as an ambassador.

Additionally, strategic partnerships were formed with Sneaker Laundry and street artist Kevin Gold to enhance the event and develop ever-green content that could be shared long after the event.

Role: Senior Strategist, AFFINITY

Year: 2023/24