A new digital media and content strategy was developed for Revlon ANZ’s social channels. The strategy focused on creating localised, fit-for-platform and placement content, including the launch of their first local TikTok account. A key component was an influencer marketing strategy that collaborated with over 15 creators across macro, mid, and micro tiers. More than 50 unique pieces of content were produced, ranging from user-generated content (UGC) to native branded assets. This content was developed alongside a phased media plan, optimised to maximise reach and drive consideration for the brand with a younger audience.

Role: Senior Strategist, AFFINITY

Year: 2023/24